To our customers, followers and friends…
It is with a heavy heart that I write to inform you that after 57 years, WuffitMix will be closing on or before 31st December 2022.
To further explain, you may or may not be aware that WuffitMix is a brand owned by our family business, Dugdale Nutrition. We are primarily a farm feed manufacturer, dating back to 1850 and we produce over 230,000 tonnes of ruminant feed a year.
As we cannot legally produce pet and ruminant feed on the same site, the manufacture of WuffitMix has therefore been outsourced for several years. This adds significant cost implications from the outset, before we factor in the current cost of living crisis, energy price increases, and huge rises in raw materials, packaging, and transport.
The financial implications for all of the above quite simply now prices us out of the market and we can no longer offer what we consider to be fairly priced, affordable dog food, whilst continuing to provide the excellent service that our valued customers are accustomed to.
Launched in 1965 by my great Uncle, I have proudly and passionately worked on the WuffitMix brand and our range of dog food for over a decade. I have explored all options before reaching this decision, but following discussions with my family and fellow directors, we conclude that this is now the best option.
All products will be discontinued once remaining stock has been sold. Please may I ask that you show courtesy and respect to the team, as this situation is beyond their control. Queries can be directed to email@example.com and I will answer these myself as promptly as possible.
I would like to take this opportunity to sincerely thank our wonderful and loyal customers for your business over the past 57 years. It has been an absolute pleasure to get to know you and your beautiful dogs during my 14 years with the business, be that in person or over the phone. I have met some incredible people, including my husband, through managing WuffitMix and have made some life-long friends.
I would also like to wish the Gundog trainers we have sponsored and supplied over the years every success in the future, it has been an honour to have had you and your dogs represent our brand and I look forward to following your continued success in the years ahead.
Finally, to the WuffitMix team at DN; thank you for your hard work and dedication to the brand, you have gone above and beyond every day, through the highs and the lows.
I will forever remain immensely proud of WuffitMix and all we have achieved over the decades. Keep your eyes out for a highlights video later in the week and always remember…
“Happiness starts with a wet nose and ends with a wagging tail!” 🐶🐾🐩
With my very best wishes,